Free UK Shipping 🇬🇧
On all orders over £25!
Verified by Runners
6000+ 5 Star Reviews!
Free UK Returns
30 day returns period
Our Small Business
All orders packed with kindness and love.
Welcome to the Ultra Plans! With two fantastic distances to choose from we are excited to be part of your ultra journey.
Check out the comparison chart below and if you have any questions just get in touch and we'll be more than happy to help.
Good luck with all your training and of course let us know how you get on!

We Plant Trees!
We've planted over 8,000 trees through our partner Ecologi
Worldwide Shipping
We ship to over 50 countries, with economy and fast tracked options.
6000+ 5 Star Reviews
The best training plans and running hats, verified by runners everywhere!
We Care
We are a small business, each order is packed with kindness and love.
Join program to get rewards
Redeem your points for discounts
Use this discount code on your next order!
Reward expires on
10% off their first order!
Add your email to claim discount.
Had been searching for a nee cap for ages for Manchester marathon. Light and well made, this more than did the job! So good my friend bought one aswell! #Gettingitdone
Love these socks - pink is a fab colour. Also love you can mix & match sizes when you order a multipack. Looking forward to getting the xs when they’re released as I’m a size 6 & think they may fit even better.
These will be my choice socks for London Marathon!
Got my first Half Maratgon done in this top yesterday. I definitely believe in the 'look good, feel good, run good' principle and boy was this tee perfect for that. Not only is it striking in design, colour and pattern, but you can tell it's also made with high quality material. Its a good enough weight as to be very durable, but not so much so that it caused any issues with overheating or chaffing. I got several compliments from other runners who asked where they could get their hands on one. I'm a medium and the fit was perfect for me, but I do like a looser, more relaxed fit. If you prefer a more fitted feel, you may want to go a size down from your usual. Thanks Ben and the team. It was great meeting you all at the National Running Show earlier this year.
Great fit. Love the pockets , especially like the key clip . Must have been thinking about my dog whilst running ( see pic)
I ordered two running caps, they are absolutely perfect. The service is top-notch, very fast delivery. Cannot recommend this shop enough.
Feel high quality. Material is fairly dense (almost like a compression sleeve), medium thickness (id happily wear these on trails. Im a uk 11 with slim ish ankles. I got the L/XL - Toe to heel length was perfect. Ankle was slightly tighter than im used to but it was the first run so I suspect they'll give in time. Overall 5/5 and best of all i ran my 6km PB so theyre confirmed as super sock, thanks guys.
I’ve been a bit skeptical about 1”2 in 1 shorts, and normally wear straight tight type shorts, but having bought a few items of running clothes from the site decided to give them a try and I very happy with my decision. Like all the items I’ve had so far, they’re great quality, fit perfectly and are very comfortable. The pockets are perfect for phones, keys and gels, and the combination of elasticated waist and drawstring are perfect for getting the right tightness around the waist. I’m a 34 waist and bought a medium in both the green and the blue, and both fit perfectly. I just want some more colours to go with my different tops that I’ve bought.
Just ran the Milwaukee Half with a goal of sub 1:35. Previous pb was 1:38.
I enjoyed the speed workouts and the race pace during some of the long runs. The plan had lots of variability and was easy to follow.
Surprised myself by smashing my half pb by over 5 minute and negative splitting for the first time in a half. Great plan!
Great plan, can't recommend it enough. I originally started out aiming for a sub-1:45, but since the plan covers a range of goal times, I realised a sub-1:40 might be possible. I ended up surprising myself on race day with a 1:39:29 dropping around 10 minutes off my previous best of 1:49:58. Stoked with the results
A never thought I can run HM but I try it with this plan and I run it in 2 h. I can’t belive that it is for free cause it is very profesional plan.
Had been searching for a nee cap for ages for Manchester marathon. Light and well made, this more than did the job! So good my friend bought one aswell! #Gettingitdone
Love these socks - pink is a fab colour. Also love you can mix & match sizes when you order a multipack. Looking forward to getting the xs when they’re released as I’m a size 6 & think they may fit even better.
These will be my choice socks for London Marathon!
Got my first Half Maratgon done in this top yesterday. I definitely believe in the 'look good, feel good, run good' principle and boy was this tee perfect for that. Not only is it striking in design, colour and pattern, but you can tell it's also made with high quality material. Its a good enough weight as to be very durable, but not so much so that it caused any issues with overheating or chaffing. I got several compliments from other runners who asked where they could get their hands on one. I'm a medium and the fit was perfect for me, but I do like a looser, more relaxed fit. If you prefer a more fitted feel, you may want to go a size down from your usual. Thanks Ben and the team. It was great meeting you all at the National Running Show earlier this year.
Great fit. Love the pockets , especially like the key clip . Must have been thinking about my dog whilst running ( see pic)
I ordered two running caps, they are absolutely perfect. The service is top-notch, very fast delivery. Cannot recommend this shop enough.